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The Shift from Task Tool to Workflow Engine As we already known that Generative Artificial Intelligence (GenAI) is no longer a niche tool for drafting quick copy. Where we also known that it is just a  fundamental operating system of the modern marketing department. Marketers are moving past the novelty of ChatGPT and Midjourney and are now intensely focused on integrating these large language models (LLMs) and diffusion models into end-to-end workflows. Hi guys, this is Sarthak Upadhyay and today we are discussing about why the generative ai is one of the best option for content management? So now the core motivation is very clear to all that is the  efficiency and scaling . In a world of surging content demand and hyper-personalized customer expectations, GenAI offers the only viable path to deliver thousands of unique touchpoints without exponentially increasing headcount and budget. Now this shift redefines the marketer's role from a content executor to a strategic wor...